eCommerce Marketing Agency

Our approach is data-driven and results-focused. We don’t just manage campaigns; we craft them to perform and scale. Unlike smaller agencies, BFJ Digital has access to cutting-edge tools and platforms, allowing us to provide insights and optimisations that others cannot. Our team’s expertise in managing substantial marketing budgets means we’re adept at making data work harder and smarter for your business. We’re not just about clicks; we’re about the right clicks that convert into sales.

At BFJ Digital, we elevate your campaigns by deploying a blend of industry-leading technology and tailored digital marketing strategies. Our approach begins with a deep analysis of your product range, market position, and competition landscape. By leveraging smart shopping campaigns and integrating with custom product feed systems, we ensure your products don’t just appear but stand out in search results.

Harness the power of visual product displays on Google with our Google Shopping services. This feature slots your products into the search ecosystem, under a special ‘Shopping’ tab for instant visibility. After importing your products into the Google Merchant Center, they can then be connected and pushed to various online shopping feeds including Google Shopping and Google Ads. Our process ensures that when potential customers query products, yours stand out and drive traffic directly back to your site.

A successful Shopping campaign is built upon detailed product listings and strategic segmentation. At BFJ Digital, we meticulously optimise your listings to align with user searches, enhancing your products’ visibility and driving higher conversion rates.

Google Shopping Ads operate on a flexible pay-per-click model, allowing you to align your investment with specific business goals and budgetary constraints. Our expertise at BFJ Digital lies in optimising your ad spend, ensuring each campaign delivers a substantial return on investment.

Google Shopping Ads are a key driver for generating qualified traffic to ecommerce platforms. At BFJ Digital, we leverage our advertising strategy to place your products in front of the right customers, significantly boosting your brand’s online store presence and sales potential.

Performance measurement of your Google Shopping Ads is streamlined when partnering with BFJ Digital, thanks to our transparent and comprehensive reporting. Independently, key indicators such as ROI, clicks, and conversion rates provide valuable insights into campaign efficacy and areas for adjustment. When you work with a Google Shopping Agency like BFJ, we tailor our reporting to ensure you know the value and profitability of your Google Shopping Ads.

Your product feed is the lifeblood of your store, the product feed is all your products bundled so that any shopping channels can read it and enable shopping campaigns with live information from your website.

Including product feed management into your marketing strategy is crucial to performance. Improving your product feed is how you will continually beat your competitor in market. Enhancing the information of each of your products for each specific channel to tailor to how those channels need to serve your ads. This enhancement can come right from your store, a intermediary tool or on the channel itself such as Google Merchant Center. At BFJ we use intermediary tools to give you a cutting edge above your competitors.

To get any Google Shopping Campaign to run you need to have your feed go into Google Merchant Centre. At BFJ we can save you hundreds of hours integrating, implementing and optimising your product feed.