GA4 Auditing
Fine Tune Your Data Collection
Accurate data collection is crucial to resonating with your audience and in turn, to a successful business. A refined Google Analytics 4 configuration solidifies the accuracy and quality of your business' data. Empower your business with real data and real insights.
- Gain a comprehensive view of the data layer with Google Tag Manager
- Use Conversion Path Analysis to visualise your funnel
- Track unique, business specific data points with advanced segmentation
- Make swift, data driven decisions with fully customisable reporting
GA4 Development & Strategy
- Comprehensive measurement across channels & platforms
- Reporting in real-time with a more intuitive interface
- Advanced AI and machine learning capabilities for deeper insights
- Enhanced customisation abilities for data tracking and reporting
- Tackle the toughest questions you have on your business
Google Analytics 4 Statistics
Google Analytics Solutions
Server-Side Google Tag Manager & Google Analytics
- Develop a full Server-Side experience
- Manage your website tags on a centralised interface
- Asynchronous tag loading allows website speed to be optimised
- Test and troubleshoot with built-in debugging tools
Ensure your data is tracked properly
- GA4 Audit & Development
- Event and Goal tracking
- Site search reporting
- First-Party & BigQuery Integrations
Simplify the reporting process
- Live real dashbaords
- Unique reports for different departments
- Power BI, Looker Studio integrations
- Measurement Protocol Development
Trusted Globally
Funnel Visualisation
Conversion Path Analysis
Utilise conversion analysis in your GA4. Allow your businesses to trace the sequence of interactions a user has with their website or app data before a conversion occurs. This is particularly crucial for understanding cross-platform tracking and the effectiveness of different marketing channels. By analysing these conversion paths, businesses can optimise their Google Ads strategies and refine their funnel visualisation techniques.
Analytics Data
Advanced Segmentation
GA4’s advanced segmentation allows for the creation of Custom Dimensions, enabling the tracking of unique, business-specific data points. These Custom Dimensions can range from tracking membership levels on websites to specific customer behaviours, providing a more tailored view of user interactions.
The Importance of the Data Layer
Google Tag Manager
Implementing a Data Layer significantly enhances the accuracy of data collected in Google Analytics 4. This is particularly crucial as GA4 shifts towards event-based tracking, where the precision of each interaction matters greatly. This polished approach allows for the collection of a richer set of data points, including app data and visitor data, which are crucial for understanding the customer journey.
Advanced E-commerce Reporting
Google Analytics Reports
GA4’s integration into e-commerce platforms offers an in-depth view of customer interactions across websites, apps, and even offline environments, enabling businesses to track the entire customer lifecycle.
Google Analytics enhances e-commerce data collection by providing predictive insights using machine learning algorithms, which can forecast customer lifetime value and churn rates.
Offline attribution
Measure offline sales from digital activity.
Close the gap between your sales and your digital marketing so you can prove your ROI, and manage your budgets to increase overall revenue. Leveraging the Measurement Protocol API, BFJ can build custom offline & online reporting solutions.
Using advanced enterprise reporting methodology via our custom data warehouses our digital marketing campaigns can be attributed to your sales even if those sales occur offline. This powerful reporting means you will know exactly which campaigns are working.
Attribution modeling
Discover what really worked
By implementing a digital attribution model marketers are able to determine what platform, channel, campaign, keyword or creative really generated the sale.
Complex models such as multi-touch, ai data modelling ensure your attributing the success of the sale to the whole customer journey, not just the first or last click. Don’t get tricked into letting a single platforms reporting sway your valuable marketing budget.
Optimise your Google Analytics
Working with BFJ Digital
Our expertise in integrating GA4 into eCommerce platforms ensures that our clients benefit from real-time, actionable insights, enabling them to make informed decisions.
With BFJ Digital, businesses can utilise the full potential of GA4’s enhanced capabilities, including its seamless integration with Google Ads and the ability to delve deeper into customer behaviour analytics through BigQuery.
Our focus on custom dimensions and granular data analysis reflects our dedication to tailored marketing strategies that resonate with each unique audience.
Google Analytics - The BFJ Digital Process
Let's get in touch to discuss your data and strategise a GA4 solution that works for you
We’re eager to perform, our team and our passionate culture will ensure your bespoke GA4 build provides high quality, accurate data to make informed data driven decisions.
Data and Analysis Insights
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The Benefits of Server-Side GTM
In the ever changing world of digital marketing, data and precision is crucial. In this world, there has been a significant leap forward in the evolution of tag management systems. Not simply an upgrade, but a complete re-imagining of how tags function; server-side GTM offers unmatched control and optimisation on data collection and user-interactions.