Data & Analysis
Martech analysis empowers organisations to unlock actionable insights, optimise customer experiences, and drive strategic decision-making to improve business operations and marketing.
Feed Management
You don’t have to sit there creating product listings in each channel anymore.
Working with us means you can automate this process and introduce intelligent, dynamic feed processing, drastically increasing your channel presence.
GA4 Auditing and Development
Empower your business to really understand what is working and what isn't with Google Analytics 4. Ensure your GA4 is developed and reporting accurately to match your business objectives.
1st Party Data Strategy
Struggling to utilise your 1st party data? Are you ready for the upcoming cookie apocalypse? Leverage and control your data to improve your marketing with the upcoming privacy changes.
Audit your digital performance
How is your digital marketing stacking up against your competitors? From reviewing your attribution model, CX strategy and data integrity, right down to performance media audit, we can help ensure you're using best practices and are competitive.
Offline Revenue Attribution
Measure offline sales from digital activity.
Close the gap between your sales and your digital marketing so you can prove your ROI, and manage your budgets to increase overall revenue.
Digital Marketing Maturity
Self assess your business’s Digital Marketing Maturity
Complete a short 5-minute survey to benchmark how you compare via Google’s digital measurements. If you are a CMO, CTO, CEO, or business owner who wants to protect and transform your business, this will help you.
Harness Data, Drive Decisions.
Dive into data clarity with BFJ Digital, pinpointing lead sources and conversions. Utilise independent analysis to streamline processes and optimise investments.
- Single Source Reporting: Ensure consistent and trustworthy insights.
- Automate and Elevate: Shift from data entry to focusing on growth.
- Bespoke Data Training: Equip your team with the knowledge they need.
Data and Analysis Insights
Universal Analytics Data Storage - Preparing for the Sunset July 2024
As we approach the sunset of Universal Analytics Data, we discuss the path ahead and the options available for businesses wanting to secure their historical data.
Offline Revenue Attribution - Bridging the Offline-Online Data Gap
Understanding and justifying your funding sources is paramount in creating the most effective marketing efforts. In this blog, we’ll delve deeper into the revenue attribution, uncovering the details that drive marketing efforts into tangible results
The Benefits of Server-Side GTM
In the ever changing world of digital marketing, data and precision is crucial. In this world, there has been a significant leap forward in the evolution of tag management systems. Not simply an upgrade, but a complete re-imagining of how tags function; server-side GTM offers unmatched control and optimisation on data collection and user-interactions.